Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
ABOUT US
alicia Liu, founder and managing director
An upbringing in China, London and New York inspired Alicia’s passion for working in an international business environment. Alicia has provided consultancy advice on China in numerous capacities, including as a senior advisor to major international luxury brands and cultural productions. She is currently an advisor to cultural and entertainment corporations in the UK and China and is a well-known speaker at international conferences and workshops.
Alicia comes from a family steeped in intellectual curiosity and business acumen: her grandfather was a renowned Chinese literary translator who first introduced the works of Charles Dickens, Sigmund Freud and Leo Tolstoy to China in the 1930s. Drawing from her family’s rich background in the creative arts, Alicia founded Singing Grass Communications to address the major contradictions between the traditional marketing approach of some brands to a young, sophisticated modern Chinese consumer they were trying to engage with.
Penny clifton, PR director
Penny has worked at director level in marketing and communications in the UK for the past twenty years, managing campaigns for major international organisations as well as SMEs and start-ups. Penny works extensively throughout Europe and has an excellent understanding of the demands of cross-cultural marketing, as well as how to create and adapt international strategies to best effect.
belinda chen, strategic counsel
Belinda spent a decade working in galleries and leading international auction houses, including Christie’s, in China, building up a wealth of experience and contacts in the arts and business. She joined Singing Grass to provide client development expertise and high-level strategic counsel on PR and marketing partnerships.
cassie lin, digital strategist
Cassie is a Chinese social media specialist who worked as an online editor for the Guangzhou Daily Press Group as well as a digital communications agency in London. A fluent Mandarin and Cantonese speaker, Cassie works with international clients in the luxury retail, travel and publishing sector to develop their growing online market presence in Asia.