Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
All tagged Livestreaming
The past is prologue; tomorrow is online! Alibaba's massive Singles' Day promotion marks a significant shift to digital trading in China. Alicia Liu shares her insights on the logistical feat and market shift with China's recovery is now gaining momentum on @BookBrunch News - International
Halfway into 2020, we are still in the middle of the Covid-19 storm. While we used to go and personally see things, that is no longer possible. As a result, we have undeniably shifted to online resources and short or live streamed videos to help us make decisions. Often these videos reach millions and as the economy starts to open up again, is livestreaming the solution to reach the Chinese market?
