Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
All in Case Study
Satire, style and the spiritual esprit that underpins the human race, is examined in exquisite detail by the prize winning contemporary Chinese novelist, Liu Zhenyun whose novels embrace the absurdity of people while offering a philosophical slant on the who, what, when and why of what makes the humble human tick. His latest novel Salty Jokes: Am I Supposed to Laugh? has taken China by storm.
Singing Grass recently curated a series of UK–Ireland Academic Publishers networking and collaboration events as part of a long-term initiative supporting Chinese academic publishing delegations since 2024.
Singing Grass founder Alicia Liu was invited to give a guest lecture for MA in Publishing students at City, University of London about the dynamic and evolving Chinese publishing market.
At The Bookseller’s #FutureBook conference, Singing Grass founder and CEO Alicia Liu shared fresh insights into China’s dynamic bestseller trends.
Singing Grass MD Alicia Liu hosted a live discussion Spotlight on China Children’s Publishing at the London Book Fair 2022, with a focus on Chinese children’s bestsellers available in English today.
Singing Grass Founder Alicia Liu co-hosted a China-UK Collaboration – the Inside Stories for the Animation Business Conference 2021. The one-hour video session covered 3 case studies of UK-China major co-productions, how a good story travels between the east and west, and hear expert opinions.
The UK publishing industry has a turnover of £6bn, with export income accounting for almost 60% of revenues. The UK is the largest exporter of books in the world. Focussing on three geographic areas – Europe, China and the Middle East – our panel will talk through the distinct qualities of their landscapes, from their experiences of operating in these areas.
Next year, around 40% of Tesla’s sales could come from China, followed by Europe, then America. China’s conscious consumers have bolstered the success of Tesla and other companies making electric vehicle.
We wrote a short case study to explain the conscious consumer’s influence on the electric vehicle market.
