Nov 11

Nov 11 UK-China Collaboration - the Inside Stories

Singing Grass Founder Alicia Liu co-hosted a China-UK Collaboration – the Inside Stories for the Animation Business Conference 2021. The one-hour video session covered 3 case studies of UK-China major co-productions, how a good story travels between the east and west, and hear expert opinions.

Oct 25

Oct 25 China on the Global Art Scene

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News

Singing Grass is proud to be a longtime supporter of Aktis gallery, showcasing ‘China on the Global Art Scene’ for Asian Art in London 2021, featuring three of the most influential Chinese émigré artists of the 20th century: Zao Wou-ki (1921-2013), Wang Keping (b.1949) and Gao Xingjian (b.1940), as part of Asian Art in London 2021.

Oct 20

Oct 20 Reverse Mentorship: What tomorrow’s publishing stars can teach us today

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Media

Are experience and seniority the only sources of wisdom? What can we learn from each other in a rapidly changing world?

Alicia Liu, founder of Singing Grass, spoke in a joint Masterclass by International Publishers Association - PublisHER and the Frankfurt Book Fair (Frankfurter Buchmesse) about how publishing businesses can benefit from letting younger professionals take the lead where they are strongest.

Oct 20

Oct 20 Hachette Children’s Group and CITIC Publishing Group announce new strategic partnership Science Pop!

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Media

UK Hachette Children’s Group has joined forces with leading Chinese publisher CITIC Publishing Group to create Science Pop!, an exciting new range of popular science information books for children aged 5-12 years.

HCG’s educational imprints Franklin Watts and Wayland will create, in consultation with CITIC, a range of 150 titles covering a wide range of science-based topics, from Coding to Genetics. The collection will be introduced to the Chinese market under the brand name of Science Pop! and will be published over 5 years between 2021 – 2025, starting with 60 titles in 2021/2022 in a unique, ground-breaking deal.

Oct 4

Oct 4 International Perspectives in Publishing - Oxford Publishing Society

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Case Study

The UK publishing industry has a turnover of £6bn, with export income accounting for almost 60% of revenues. The UK is the largest exporter of books in the world. Focussing on three geographic areas – Europe, China and the Middle East – our panel will talk through the distinct qualities of their landscapes, from their experiences of operating in these areas.

Jul 13

Jul 13 China: Making Stories Work | The Children's Media Conference 2021

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The Power of Storytelling

This year the Children’s Media Conference - Focus on China: Making Stories Work, features Alicia Liu from Singing Grass on the Art of Storytelling in China, produced by LA based animation screenwriter Dan Wicksman and hosted by UK CMC Deputy Chair and creative director Sarah Baynes, in partnership with UK Department for International Trade.

Jul 1

Jul 1 China’s millennials and Gen Z are now looking beyond luxury brands in favour of lasting, meaningful experiences | South China Morning Post

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Media

According to the latest HSBC Jade research, two-thirds of high-net-worth Chinese consumers say personal growth is more important than wealth. Alicia Liu, director of Singing Grass Communications, shares her insights on the digital savvy millennial and Gen Z consumer trends in China with South Morning China Post and Jing Daily.

May 31

May 31 How Social Media Marketing Affects Your Business Growth In Foreign Countries | HSBC Business

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Media

Alicia Liu, founder and managing director of Singing Grass Communications, speaks to HSBC Business on how British companies seeking maximum value from China can tailor their marketing strategy for Chinese audiences. Her two takeaways, focus on the heritage and prestige, and form a bond of trust first. Being able to show who you are and tell a story is vital.

May 28

May 28 Viral Learning 2021: Chinese Figures On The World Stage (Part 2 of 3)

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Viral Learning

In this Viral Learning 2021 series, Alicia Liu, founder of Singing Grass, has identified three key trends on consumer content consumption in Chinese society today that have continued to grow: Wellbeing, autobiographies, and education.

May 27

May 27 Viral Learning 2021 : Education is in China's DNA (Part 3 of 3)

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Viral Learning

In this Viral Learning 2021 series, Alicia Liu, founder of Singing Grass, have identified three key trends on consumer content consumption in Chinese society today that have continued to grow: Wellbeing, autobiographies, and education.