Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
All in Media
The post-pandemic recovery is pushing China's tech-savvy population - 885 million digital consumers - even further online, not only for shopping, but also for entertainment, reading and learning, according to a New Media for Publishing research report. Singing Grass MD Alicia Liu sharing her insights on the phenomenal growth in social video sharing in China.
Are experience and seniority the only sources of wisdom? What can we learn from each other in a rapidly changing world?
Alicia Liu, founder of Singing Grass, spoke in a joint Masterclass by International Publishers Association - PublisHER and the Frankfurt Book Fair (Frankfurter Buchmesse) about how publishing businesses can benefit from letting younger professionals take the lead where they are strongest.
UK Hachette Children’s Group has joined forces with leading Chinese publisher CITIC Publishing Group to create Science Pop!, an exciting new range of popular science information books for children aged 5-12 years.
HCG’s educational imprints Franklin Watts and Wayland will create, in consultation with CITIC, a range of 150 titles covering a wide range of science-based topics, from Coding to Genetics. The collection will be introduced to the Chinese market under the brand name of Science Pop! and will be published over 5 years between 2021 – 2025, starting with 60 titles in 2021/2022 in a unique, ground-breaking deal.
Phoenix Publishing & Media named top Chinese publisher in influential research report. Phoenix Publishing & Media Inc, with its turnover in 2020 RMB 12.135 billion and the total profit of RMB 1.613 billion yuan, a year-on-year increase of 12.27%, is ranked No.1, followed by China South Publishing & Media Group Co., Ltd.
According to the latest HSBC Jade research, two-thirds of high-net-worth Chinese consumers say personal growth is more important than wealth. Alicia Liu, director of Singing Grass Communications, shares her insights on the digital savvy millennial and Gen Z consumer trends in China with South Morning China Post and Jing Daily.
Alicia Liu, founder and managing director of Singing Grass Communications, speaks to HSBC Business on how British companies seeking maximum value from China can tailor their marketing strategy for Chinese audiences. Her two takeaways, focus on the heritage and prestige, and form a bond of trust first. Being able to show who you are and tell a story is vital.
"Education is in China's DNA and there is a real hunger for new content." Alicia Liu from Singing Grass shared her thoughts in the CMC’s China Connect Webinar on what China is looking for from international co-production with producers from Tencent, iQiyi and Shanghai Media Group.
The Asian consumer market is increasingly eco-conscious and wellness oriented, according to the latest HSBC Jade research. Speaking to Jing Daily on these findings, director at consultancy firm Singing Grass Alicia Liu said: “As the digital savvy, sophisticated millennial generation in China grows up and start to become parents, they are looking for a more fulfilling experience…Brands must set out to meet this growing demand and produce an enriching lifestyle solution rather than simply offer a product.”
